01 / Marketing & strategy
IBM / 2020 / Latin America
01A special project to improve the weekly Marketing Qualified Leads [MQL's] generation. Our vision: create a digital foundation that supports every other piece of our online presence in order to boost the entire digital marketing strategy.
IBM / 2019 / Worldwide
02Internal worldwide competition to foster collaboration between Marketers and Digital Sales Representatives, to maximize yield from marketing spend. The top 3 best performing teams based on overall percentages and the top 5 teams with the largest percentage improvements at the end of the competition received CMO recognition.
IBM / 2021 / Latin America
03A podcast for IBM Employees where they can learn about projects from the Latin America region, stories that deserve to be told, and the ones that share a mindset of "out of the box". The vision: amplify projects and find Wild Ducks.
IBM / 2019 / Latin America
04The experiment consisted in using paid traffic that comes from Google ads and targets new and early users to present personalized content more appropriate for their moment on their journey. Our proposal was selected by the judges, amongst 15 submissions from around the globe, this was an IBM Internal contest.