About me / Resume
North America Campaign Manager at SoftServe
I am a marketing professionist with creative, strategic thinking, and management skills. I really believe in the power of teamwork to improve the quality of the outcome desired. As described by my colleagues I'm super organized, and I'm known for giving creative solutions to complex problems and also for working with responsibility and guiding projects in the right direction. I'm a quick learner and a problem-solving person, who incorporates data analysis to meet any project KPI's.
— Based in Guadalajara, Mexico.
Download CV ↓The journey so far
2022 - 2023
Rackspace Technology
Responsible for creating content, distributing content on the appropriate platforms, and measuring the results of marketing activity.
Orchestrating digital content strategies across all online platforms.
2021 - 2022
IBM
Understand the local business requirements and develop the strategy around the full customer journey to thrive demand to America's countries.
Utilize end-to-end marketing funnel and business contribution reporting, communicating results with the business and with other marketing disciplines.
2019 - 2021
IBM
Campaign optimization, performance analysis against revenue goals, KPIs, and benchmarks, to find ways to improve the journey, messaging, content, and the email nurture tactics.
Leading the marketing planning and working aligned with country local teams and with discipline teams to optimize campaigns.
2018 - 2019
UX Marketing
Project management including budgeting, planning, execution, and reporting.
Marketing strategies development for B2B brands including consultancy & account management.
Customer journey development with a user-centered approach for rapidly testing and iterating concepts.
Lead and execute complex projects across multiple countries in LatAm.
2016 - 2018
IBM Mexico
Design, implement and optimize digital campaigns for different IBM business units targeting C-Level, Directors & IT Managers audience.
Collaboration & negotiation with media agencies from Group M.
Performance analysis & bi-weekly reporting to country Marketing Director.
2015 - 2016
IBM Mexico
Strategy & execution of internal communications campaigns.
Development of executive presentations for the General Manager impacting +900 employees.
Communications campaigns and events management for the sales force.
Performance analysis of enablement activities.
2010 - 2014
Bachelor's Degree Marketing. Recognition for participation in Student Leadership Groups
2014 - 2014
Brand management course and an introductory course for the Portuguese Language
2012 - 2012
Digital Photography Course
"...She is a very good example of how to balance an excellent design thinking strategy, planning and execution. All the goals that she has embraced, are now best practices. In the agency, she elevate AWS (Amazon Web Services) account to another level."
"...She's a fresh, versatile analytic and creative mind, adding its very own spark of magic in every project she gets her hands on. She's also an out-of-the-box leader and a very trustworthy person that overperforms every day."
"...Lucy is a highly motivated person. She is always seeking to do tasks "the best way available", understands new technologies, applications and tools, makes things easy for collaborative work and has tons and tons of creativity and abilities for design, communication and web experience proyects."
"... Lucy's creative capacity has no limits, as well as her desire to participate in innovative projects where she can learn, contribute with her talent and commitment, and grow as a person."
"... Lucy is responsible, dedicated and very communicative with both clients and the team. Thanks to her excellent work, all tasks are solved quickly and with great quality ..."
