Hey, I'm Lucy 👋
North America Campaign Manager at SoftServe
I am a marketing professionist with creative, strategic thinking, and management skills. I really believe in the power of teamwork to improve the quality of the outcome desired. As described by my colleagues I'm super organized, and I'm known for giving creative solutions to complex problems and also for working with responsibility and guiding projects in the right direction. I'm a quick learner and a problem-solving person, who incorporates data analysis to meet any project KPI's.
— Based in Guadalajara, Mexico.
Experience
2022 - 2023
Content Marketing Manager
Rackspace Technology
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Responsible for creating content, distributing content on the appropriate platforms, and measuring the results of marketing activity.
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Orchestrating digital content strategies across all online platforms.
2021 - 2022
Americas Demand Strategist
IBM
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Understand the local business requirements and develop the strategy around the full customer journey to thrive demand to America's countries.
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Utilize end-to-end marketing funnel and business contribution reporting, communicating results with the business and with other marketing disciplines.
2019 - 2021
Latin America Campaign Manager
IBM
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Campaign optimization, performance analysis against revenue goals, KPIs, and benchmarks, to find ways to improve the journey, messaging, content, and the email nurture tactics.
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Leading the marketing planning and working aligned with country local teams and with discipline teams to optimize campaigns.
2018 - 2019
Marketing Strategist & Project Manager
UX Marketing
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Project management including budgeting, planning, execution, and reporting.
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Marketing strategies development for B2B brands including consultancy & account management.
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Customer journey development with a user-centered approach for rapidly testing and iterating concepts.
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Lead and execute complex projects across multiple countries in LatAm.
2016 - 2018
Digital Marketing Strategist
IBM Mexico
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Design, implement and optimize digital campaigns for different IBM business units targeting C-Level, Directors & IT Managers audience.
Collaboration & negotiation with media agencies from Group M.
Performance analysis & bi-weekly reporting to country Marketing Director.
2015 - 2016
Field Enablement Specialist
IBM Mexico
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Strategy & execution of internal communications campaigns.
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Development of executive presentations for the General Manager impacting +900 employees.
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Communications campaigns and events management for the sales force.
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Performance analysis of enablement activities.
Education
2010 - 2014
2014 - 2014
2012 - 2012
ITESM | Tecnológico de Monterrey
Bachelor's Degree Marketing. Recognition for participation in Student Leadership Groups
ISCTE | Instituto Universitário de Lisboa
Brand management course and an introductory course for the Portuguese Language
Lumiere School of Photography
Digital Photography Course
What my coworkers say
"...She is a very good example of how to balance an excellent design thinking strategy, planning and execution. All the goals that she has embraced, are now best practices. In the agency, she elevate AWS (Amazon Web Services) account to another level."
Skills
→ Performance Marketing
→ Agile Methodologies
→ Content Creation
→ User Experience
→ Digital Strategy & Planning
→ Reporting: Digital Analytics & Metrics
→ Entrepreneurial Mindset
→ Go-to-Market Planning
Tools & Software
→ Adobe Marketo Engage
→ Adobe Creative Suite
→AI Writing tools
→ Slack collaboration
→ Google Analytics
→ MS Office
→ Trello & Mural
Licenses and certifications
