Wild Wild Ducks Podcast 🎙
Company
IBM
Year
2021
Location
Latin America
Timeline
6 months
A podcast for IBM Employees where they can learn about projects from the Latin America region, stories that deserve to be told, and the ones that share a mindset of "out of the box".
The challenge
Find a quick and easy way to get IBMer's attention to connect Wild Ducks and share success stories.
The objective
Showcase Latin American projects that are “thinking out of the box” –Those IBMers who dared to innovate.
Our solution
> Through an audio format, we can expose a certain topic and connect with our audience.
> Create and promote a serial podcast to share success stories to help other teams take those ideas as a reference and have the initiative to innovate.
The results
> 11,981 total views where our podcast is host
> 2,630 unique visitors to our page
> 139 clicks to our blog (a compliment to our podcast)
> Visitors from +6 different countries